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    商品貨架的擺放方法
    來源:福利斯貨架  人氣:1744  發布時間:2016-02-11
    以下我們來談談商品貨架的擺放方法如何:
    根據心理學研究成果,人的縱向視野寬于橫向視野,視線上下垂直移動比橫向移動方便,在商品陳列上改傳統的橫向陳列法為縱向陳列法,讓陳列的藝術產生藝術的銷售。商品應陳列于貨架顧客便于取貨的位置,爭取教好的陳列點,爭取使顧客能從不同位置、方向取到商品,不同的商店接待的三種顧客的比例不盡相同。指名購買的行業,比如,藥店接待的顧客有許多是有目的購物者,室內布局應以功能為先。顧客在一定范圍內選擇購買的行業比如文具店、食品店等。設計應注重條理和秩序。比較選擇購買的行業,比如時裝店、珠寶店、玩具店。設計中應使空間環境富于吸引力。 保證貨架上有80%以上的余貨,以利便顧客選購;避免將不同類型的商品混放。在營業廳的內部布置也很有講究,首先要根據商品中鐵快運的類別進行區劃設計,應使整個一層商場的商品均勻分布,避免東擠西稀或南輕北重。超市裝修在以食品為主的超級市場,一般在人口處布置日常生活必需的食品以吸引顧客,方便采購,出口處常布置一些口香糖,香煙,雜志等商品,留待顧客排隊付款時選購;非食品超級市場則突出主要商品。消費者的注意可分為有意注意與無意注意兩類。消費者的無意注意,是指消費者沒有明確目標或目的,因受到外在刺激物的影響而不由自主地對某些商品產生的注意。這種注意,不需要人付出意志的努力,對刺激消費者購買行為有很大意義。貨架是超市和現代化倉儲中必不可少的東西。超市充分利用好貨架,一方面可以提升超市形象,另一方面可以擴大有限的空間,增加銷量;倉儲貨架除了提高庫存容量之外,另一重要作用就是增加貨物的流通效率。隨著超市競爭的白熱化和現代工業的迅猛發展,利用貨架來改善超市布局和提高倉庫管理效率是極其重要的。
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